Finding the right school.

Starting my last week of school as an Undergrad student just made me nervous and excited. I don’t have a job lined-up and I like to feel productive all the time, consequently; I have decided to jump into pursuing a Master degree, a job is still welcome. In my case, I’m graduating with a B.S in Marketing which I had fun learning from it. Marketing is a very social career, which makes things interesting since I have met many people from different backgrounds and some became good friends of mine. This leads me to say networking is very important in any field specially when you have met people in the same area of study as you.

I have started, slowly but surely, researching some schools that fit what I am looking for; therefore, start with their requirements ASAP. I first decided that my first option should be going abroad specially Europe, since I have never been yet I have talked to people from there and made me interested about it. However, let’s have in mind that expenses increase if you go abroad.

Indeed, another option could be stay in the US and therefore meet other requirements such as the GMAT. Many people could say the smartest move would be stay local and pay less but in my opinion is the whole experience to live in another country that I have never been, speak another language, and learn from another culture.

In conclusion, one of the schools that I am very interested in is the IED, Istituto Europeo di Design witch branches located in Italy, Spain, and Brazil.  There, I could see the opportunity to work on my Marketing Masters and being in touch in Graphic Communications, which I also like.

Good Luck!!!

Let's think outside the box

This phrase should be applied by us, rationale human beings, at all times. Consider eating healthy, talking to friends, looking for a job, solving a problem, taking a decision, and in many more situations. We should all be aware of our regular habits that could drag us to be stuck in a routine. I would like to focus this post on different skills that Graphic Designers should have in order to succeed in a tough competitor world; the kind that employers are looking for, the kind that could be in one phrase “Think outside the box”. Note that I would like to share this because I actually feel myself stuck on what I want to do with my Marketing degree and a passion in Graphic Design. I also noticed that some skills are valid to find any type of job not just for Business and Art.

Reading at David Airey blog series post on What employers look for there is one skill that should be priority for everything we do in life; Show intelligence. No matter what your grades are/were in college but make an effort to talk smart; think before you talk, show that you can articulate yourself, and most important how you deliver your thoughts and ideas.

Be hungry. Have in mind that there is no space for mediocrity; always think on winning, getting the job, and mostly designing a piece of art that fulfills you.

Practice. Perfection comes from practice. In the digital worlds which do things already perfect it takes lot of patience, trial by error, and time to do things imperfect. This leads to Commitment.

Commitment. Like in everything you wish and want you have to be committed to it. Especially for young designers like me, we need to prove employers that their investment on us is worth it. It is repeatedly but necessary to say: get early and leave late.    

I hope these skills trigger you the desire to be passionate on what you are doing because at the end if you are happy you deliver happiness, good work, good vibes, and people would love to work with you anytime.

 Think outside the box!  

How's your logo? pt.2

Here are some ideas how your logo could be. Enjoy!

How's your logo? pt.1

Logos can make a huge impact on an industry/firm reputation, for good or bad. In a modern world a logo is mostly a good design with a few typography; however, when a logo speaks by itself without any extra explanations and comments it is consider a great logo.  A logo can evolve within a company; for example, British Petroleum had to invest millions of dollars to create a new logo that could fix their reputation after the oil spill in Mexico. In addition many firms such as Apple, BMW, Siemens, Pepsi, and many more have had their logo re-designed due to many years of operations.

Now let’s think if we could apply the same concept to ourselves. In other words, does our own logo speak by itself, or do we have to explain ourselves to others so they can understand who we are. Finally, have we re-designed our logo from when we were born?    

How's your suit?

“Google it”, “buy it on Amazon”, “Yelp it” are verbs that the online industry have created, among others. As a consumer, are you loyal to a brand?   Or do you like to try new things? How often do you buy? The answers for these questions are accessible online. 
Think about it; your Smartphone is synchronized with your Facebook account, Calendar, Instagram, Yelp, Google therefore it is not crazy to think that every activity that you do is register online in a type of a “cloud” where almost everyone can access to it.  
Now that you know that people could have access to a data with all your consumer behavior, the question now should be if you are aware of your own behavior or if you are just buying in an irrational way. So imagine all these years that you have been filled in something on the Internet either to buy, review, or frame a moment; all these data is registered and creates your data body. Studio Smack in the Netherlands has created an interesting representation of this data called “The Transparency Suit”.

“The ‘Transparency Suit’ visualizes the unseen flow of information around us (in this case as a result of our buying behaviour). It shows us an aesthetic and expressive solution that reveals a new field of visual code. The hidden information of the data body is made visible through a second skin, a suit that falls outside of the everyday experience.”

Now, let’s think how our personal suit would look like. 

"Therefore our existence has become increasingly transparent on virtually every level. Decisions are aligned with our desires and needs, and technology is used to track us as accurately as possible"

"Making of"

Logo Design Love- The Transparency suit

Studio Mack

Let's brainstorm for a Logo! pt1

I wanted to design a fun logo using mostly the pen tool from AI.