Here are some ideas how your logo could be. Enjoy!
Friday, July 27, 2012
Thursday, July 26, 2012
How's your logo? pt.1
Logos can make a huge impact on an industry/firm reputation,
for good or bad. In a modern world a logo is mostly a good design with a few
typography; however, when a logo speaks by itself without any extra
explanations and comments it is consider a great logo. A logo can evolve within a company; for
example, British Petroleum had to invest millions of dollars to create a new
logo that could fix their reputation after the oil spill in Mexico. In addition
many firms such as Apple, BMW, Siemens, Pepsi, and many more have had their
logo re-designed due to many years of operations.
Now let’s think if we could apply the same concept to ourselves. In other words, does our own logo speak by itself, or do we have to explain ourselves to others so they can understand who we are. Finally, have we re-designed our logo from when we were born?
Now let’s think if we could apply the same concept to ourselves. In other words, does our own logo speak by itself, or do we have to explain ourselves to others so they can understand who we are. Finally, have we re-designed our logo from when we were born?
Tuesday, July 17, 2012
How's your suit?
“Google it”, “buy it on Amazon”, “Yelp it” are verbs that the online industry have created, among others. As a consumer,
are you loyal to a brand? Or do you
like to try new things? How often do you buy? The answers for these questions are
accessible online.
Think about it; your Smartphone is synchronized with your Facebook account, Calendar, Instagram, Yelp, Google therefore it is not crazy to think that every activity that you do is register online in a type of a “cloud” where almost everyone can access to it.
Now that you know that people could have access to a data with all your consumer behavior, the question now should be if you are aware of your own behavior or if you are just buying in an irrational way. So imagine all these years that you have been filled in something on the Internet either to buy, review, or frame a moment; all these data is registered and creates your data body. Studio Smack in the Netherlands has created an interesting representation of this data called “The Transparency Suit”.
Think about it; your Smartphone is synchronized with your Facebook account, Calendar, Instagram, Yelp, Google therefore it is not crazy to think that every activity that you do is register online in a type of a “cloud” where almost everyone can access to it.
Now that you know that people could have access to a data with all your consumer behavior, the question now should be if you are aware of your own behavior or if you are just buying in an irrational way. So imagine all these years that you have been filled in something on the Internet either to buy, review, or frame a moment; all these data is registered and creates your data body. Studio Smack in the Netherlands has created an interesting representation of this data called “The Transparency Suit”.
“The ‘Transparency Suit’
visualizes the unseen flow of information around us (in this case as a result
of our buying behaviour). It shows us an aesthetic and expressive solution that
reveals a new field of visual code. The hidden information of the data body is
made visible through a second skin, a suit that falls outside of the everyday
experience.”
Now, let’s think how our personal suit would look like.
"Therefore our existence has become increasingly transparent on virtually every level. Decisions are aligned with our desires and needs, and technology is used to track us as accurately as possible"
Subscribe to:
Posts (Atom)